Department of Regional NSW
Picture of a golden sunlit landscape in Queanbeyan area. Gumtrees in foreground, blue sky and river in background.

Senior Social Media and Digital Advisor

Senior Social Media and Digital Advisor

  • 499252
  • Media, Publicity and Communications

Competitive salary with flexible working arrangements. Working within the Office of the Secretary, Media, Communications and Engagement team. Based in Queanbeyan, Dubbo, Coffs Harbour, Armidale, or other regional NSW locations (preferred); metropolitan locations may also be considered.

We encourage applicants from all backgrounds including Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, the LGBTIQ+ community, veterans, refugees, and people with disability. We support an inclusive workplace where staff have access to opportunities and resources at all levels, enabling our team members to drive innovation, productivity and delivery of high-quality services.


  • Ongoing and temporary full-time roles preferably based in regional NSW.
  • Flexible working arrangements 
  • Salary starting at $113,000pa (plus super) for clerk grade 9/10
  • This is a fantastic opportunity for a keen, experienced senior social media and digital advisor to be a part of a motivated and collaborative team. 


About the role

The Department of Regional NSW is recruiting multiple Senior Social Media and Advisor roles to join the Regional and Media Communication branch of the Office of the Secretary. Working closely with the Digital and Design Manager, we are looking for a Senior Social Media and Digital Advisors who is highly motivated, passionate about social media, digital, branding and delivering quality content.

What will you be doing? 

We are looking for someone to utilise their inner creativity and expertise, to effortlessly create social media campaigns leading to high engagement across all platforms and to showcase why regional NSW is an even better place to live, work, play and invest.


  • Developing and executing an effective social media and digital campaign strategy to achieve set KPIs
  • Manage and work with the content producer to create compelling content and visual campaigns using social media and digital channels
  • Execute all digital and design activities for campaigns including social media, website and design elements
  • Create compelling content and visual campaigns using social media channels
  • Community management - Responding to DM’s in a timely manner, responding to comments and engaging with tagged content
  • Providing weekly/monthly reports on platform analytics and engagement rates
  • Keeping up to date with all enhancements and innovations on social channels and making recommendations.
  • Oversee and brief in social media content creations – images, graphics etc.
  • Social Media Campaign management and maintenance
  • Produce marketing collateral presentations and source merchandise
  • Creating content for both print and digital assets
  • Be a part of marketing “brainstorming” with the wider team


We believe in a flexible and relaxed working environment allowing people to operate in a manner that cultivates a friendly culture and reduces stress levels. We offer a culture of ambition, support, and inclusivity. We are passionate about what we do, and we want to work with those who share that same drive.

We promote an open-door policy and encourage collaboration between all staff. Joining Department of Regional NSW, you’ll have access to a range of unique government benefits in a flexible work environment like no other. If you’re ready to step into this meaningful and rewarding role, we want to hear from you!

Our Department is responsible for building resilient regional economies and communities, strengthening primary industries, managing the use of regional land, overseeing the state’s mineral and mining resources and ensuring government investment in regional NSW is fair and delivers positive outcomes for local communities and businesses.

To apply, please submit an updated CV and cover letter outlining your relevant experience and capabilities. To be considered you must submit an application via the online application process.

For further information, contact:

Phoebe Brown on

Click here to download the role description. 

Applications close at 11.55pm on Wednesday 18th May 2022.


A talent pool may be created from this recruitment action for ongoing and temporary roles of the same standard that may become available for filling over the next twelve months.

All Department of Regional NSW employees are required: 

  • To be fully vaccinated of a TGA approved COVID-19 vaccine and; or 
  • an approved ongoing medical contraindication. 

You will be required to show proof of your COVID-19 vaccination status or apply for a medical exemption prior to securing a role. 




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